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Ford Focus Gets N'sync Via Microsoft System
At the recently held North American International Auto Show media preview, Ford Motor Company unleashed its frontier in auto communication, information and entertainment. The new technology is called the Ford-Microsoft Sync system, based on the Microsoft Auto. The Sync offers centralized, wireless, voice-operated manager for phone calls, digital music, text messaging and other computer functions.
Ford has the exclusive right to the Sync technology through the end of 2008. The automaker intends to integrate the system in 12 of its vehicles included in the 2008 lineup. Fusion, Five Hundred, Edge, Freestyle, Explorer, Sport Trac and Ford parts will be upgraded to blend with the new auto processing system. Other vehicles created by the company but sold under other brands will also be modified to adjust with the n'sync auto revolution. Mercury car parts for Milan, Montego and Mountaineer will also be equipped with the frontier system. In addition, Ford will incorporate the Sync system to its Lincoln vehicles. 2008 MKX and MKZ vehicles will most likely benefit from this new technology from the automaker.
Ford has not divulged the price tag that this optional feature will be having. However, it was reported by the Associated Press that it is likely to cost less than $1,000 which is about the value of an advanced desktop computer. With the introduction of said technology, critics in the industry draw their respective assumptions. David Cole, president of the Center for Automotive Research in Ann Arbor, said if Ford charges too little for the Sync, it may never be able to increase the price. And if Ford goes too high, too few people will choose the option. Cole said, "It's better to start high and edge the price down." He called the new system "an absolute dynamite announcement ... maybe one of the most important at the show."
Mark Fields, Ford's president of the Americas, gave hints about the price of Sync. He said, "I won't give out specific pricing other than to say we've done a lot of research and it's going to be a real good value for customers. We (referring to Bill Gates, Microsoft chairman) have a specific business arrangement. I won't go into details. But clearly, Microsoft looks at this as a business opportunity, as we do. So there will be some type of sharing there."
Ford is really aiming to move forward as suggested by its campaign. However, the automaker could not deny the fact that auto competition is also moving tougher each day. The aging Focus and the slow-selling Five Hundred is quite difficult to boost. According to Lon Zaback, chief designer of the Focus, "Certainly there's pressure." However, he added on the optimistic note, "I don't feel any anxiety about it at all because I think we've done a terrific job."
Critics in the auto industry are comparing the new Focus with other brands. Erich Merkle, director of forecasting for the auto consulting company IRN Inc. in Grand Rapids, said the new Focus, for instance, still doesn't look as modern as Honda's Civic, which he considers to be the gold standard for small cars. "It's a step forward, but it's not a dramatic leap. Unfortunately the competition is really moving forward in that segment." Cadillac Escalade parts are also showcasing great potentials in auto breakthroughs and innovations. However, Beth Donovan, Ford's small car marketing manager said, "Our mind-set hasn't changed regardless of what our financial position is. We want to win."
About the Author
Corey Putton is a 28-year old bachelor from Pittsburgh, PA who has been around cars for the better part of his life. He now works online and writes all about his passion: cars. He is also a certified mechanic.
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Hybrid Cars Faq
After all you have seen, read, and heard about hybrid cars, are you truly ready to buy your new hybrid car? Have a look at this quick FAQ to help you understand the essentials in getting your very own hybrid car:
Even hybrids are not created equal. In the city, the Honda Civic Hybrid can achieve a fuel economy of 49 miles per gallon, while the Chevy Malibu Hybrid can only achieve 24 miles per gallon. That’s a fairly big difference, especially because the Malibu Hybrid, which costs $22,790 MSRP, is actually more expensive than the Civic Hybrid, which costs $22,600. So which one is better suited for you is the real question when buying one of these hybrids.
Hybrids cost more than conventional cars. Most hybrids cost about $20,000 and above, so considering a new vehicle when you only have about $18,000 would mean it probably wouldn’t be a hybrid-- unless you find a real bargain. But normally, you would need at least $3,000-6,000 more than the conventional models if you wanted to purchase a hybrid. There is also a lot more you actually have to pay for when it comes to purchasing a hybrid vehicle, including optional items such as paint and upholstery pro-tectants, and warranties, which can really cost thousands more in dollars once you have added in everything you want for your new hybrid car.
Gas expenditure will be reduced. The good news is that hybrids use only half the amount of gas that conventional vehicles do use, because of its two sources of power—gas and electricity. Hence there is less need to refuel, which translates to savings on gas in the long run.
Hybrid cars are environment-friendly. With all the alarm due to the greenhouse effect of burning gasoline, hybrids are a welcome development, because they can reduce that greenhouse effect in this planet we live in. Do you believe that a hybrid car can have up to 90% less emissions than the conventional car? This results in less smog, as well as damage to the ozone layer, and ultimately, your health.
Hybrid cars allow for tax and other benefits. Hybrid cars are allowed to park at parking meters and parking meters without fees, drive in Toll lanes for free, or qualify for credits in tax. But you can get benefits for up to $3,400 only, so watch when your vehicle hits the 6,000 purchases, and you can no longer get credits.
You need some time to get used to your hybrid car. You’ll not just get a pleasant surprise when you realize the savings from your fuel consumption… you’ll also find that your engine automatically shuts off, then starts again at red lights… and even the oh, so quiet engine allows you to listen to your favorite music without needing to increase its volume.
Hybrid cars, aside from the usual features and benefits from other cars, come with the perks for you, your neighbors, and our planet earth.
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You might also want to read about how hybrid cars work and discuss it in the hybrid forums.
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